Selling a home takes a well thought out plan, and I understand the process can often be challenging and complicated. I focus on taking the pressure off you. When you hire me as your Seller Agent, I will immediately begin the process of marketing your home. Together, we will individualize a marketing plan that best suits your needs and goals. I will utilize a variety of techniques to market your property and develop negotiating strategies to make your sale a success. I know that each property is unique, therefore each marketing proposal must be specifically tailored to that property. Bottom line, I will work my hardest to sell your property for the most amount of money, in the least bit of time.
We will establish the market value of your home by comparing it with similar properties which have been sold, currently active, and under contract within our market. I will provide the most precise and up-to-date feedback on the state of the market, market trends, and comparable sales and property values; so you have a realistic outlook on what you can expect to achieve in today’s market. Using a competitive marketing evaluation takes the guesswork out of pricing and establishes a listing price that is realistic.
There are two simple rules to follow to assure a quick sale: price it well, and make it look amazing. Whatever the asking price, your home’s appearance needs to be flawless. One of the costliest mistakes made by home sellers is to ignore the visual psychology involved in gaining a buyer’s immediate attention. Potential buyers become interested in a property when they walk in and feel, “I could live here.” They imagine it as their home.
Framed photos, coats on a coat rack, utensils and appliances on the kitchen counter, extra plants, too many books – you name it – they should go. You want to convey a sense of space, simplicity and cleanliness. It would be worth the investment to hire a professional to stage your home. She will have an eye for design and a flare for what homebuyers are looking for in today’s competitive real estate market. Click here to see the Top 10 Reasons Why You Should Professionally Stage Your Home.
Exposure is the key! We will give your listing maximum exposure. Each marketing plan is customized to meet your specific needs and to generate the largest number of prospective buyers for your home. Our objective at Guckert Realty Group, LLC is to provide you with all of the services needed to sell your home at the highest possible price in the least amount of time.
Good photos give the home seller a distinct advantage. I recommend 15 to 20 photos to give a listing a clear advantage.
Your property will be featured in regular email marketing campaigns. We can add your contacts to our marketing efforts too.
Over 87% of Home Buyers turn to the Internet to look for homes. Home buyers are 9 times more likely to find the home they purchase on the Internet than in a print publication. The Internet works 24 hours 7 days a week. I will include your home on my home page (www.GaryHaygood.REALTOR) with it’s own page full of details and photos which makes it easier for people who are searching for homes. Likewise, your home will be listed on Guckert Realty Group, LLC.
We will develop well written and highly descriptive printed materials to support marketing your property. Brochures, postcards, flyers…we utilize what’s best to spread the word about your home. We’ll even provide you with printed flyers so you can pass them out to prospective buyers, leave at work, meetings, your local coffee shop, etc.
According to the National Association of Realtors 2013 Profile of Home Buyers and Sellers, driving through neighborhoods is one of the top buyer activities, and if the house is open, they will stop on in! Together we will decide if/when and how often to hold an open house. We can discuss the benefits of a Broker’s Open House which is used to familiarize agents in your area with the features of your home. Of course, I will fully advertise your open house from listing it on websites to high-flying balloons at the mail box.
Your property will be shown by appointment and with reasonable notice. Working with my sister Janice, Broker/Owner of Guckert Realty Group, LLC, guarantees an experienced Broker will be available at any time to show your property and to meet cooperating sales agents at your home if necessary.
The local MLS is a great tool for shared marketing of homes for sale. Brokers in a market area join an MLS in order to share homes for sale listing information with other brokers. It is very efficient, in that every broker wants as many other brokers as possible to see their listings and bring buyers who have an interest. MLS listings databases are considered the most accurate as far as property details on the Internet or elsewhere primarily, because there are strict rules about the timeliness of posting listings and the accuracy of those listings although each MLS has its own rules and procedures.